Benjamin Morrison / BIM Labs
Digital systems built for business.
Websites, portals, and workflows designed to make your business easier to understand, sell through, and operate.
BIM
BIM LABS / DIGITAL SYSTEMS
Websites and systems for businesses that need to look clear, modern, and ready.
We build custom websites, booking flows, client portals, and AI tools that help people understand your business and take the next step.
Why it exists
Most websites stop too early.
A strong site should not only look sharp. It should guide the visitor, capture the lead, and support the process after the first click.
01
Websites
Clear pages built around trust, offer, and conversion.
02
Portals
Customer and admin systems for real business operations.
03
Workflows
Booking, automation, AI tools, and follow-up systems.
SYSTEMS
Founder-led digital systems studio
Built for businesses that need the website and workflow to work together.
Start a conversation
BIM Labs
Built for businesses that build.
PROCESS
PROJECT PROOF
These are not placeholder testimonials. These are real systems we have built across sales, operations, customer portals, course delivery, AI software, and installation support.
Wonder World Playsets
CRM / PortalOperating system for playground sales.
Built a cleaner CRM-style portal to manage quotes, customer details, project notes, follow-up, and internal project movement in one place.
Orynd AI
AI SoftwareAI product experience with a clearer user flow.
Shaped the AI software into a more usable product experience, including customer-facing flow, portal structure, and clearer positioning around what the tool does.
Momentum Athlete
Course Platform21-course credit system for athletes.
Created a structured course-credit experience that made the program easier to understand, easier to move through, and easier to present as a complete digital product.
Wonder World Playsets
3D Install ManualInteractive installation support.
Built a 3D installation manual to help customers, installers, and teams visualize how the playset comes together before and during the build.
Archive
04 systems
Selected work
Operating systems for real businesses.
Customer portals, AI assistants, course platforms, and interactive manuals built around actual workflow problems.
01 Wonder World Portal 2024 →
All-in-one CRM / customer portal system
An all-in-one CRM and customer portal that organized Wonder World’s workflow and helped increase conversions by 27%.
Constraint
Wonder World’s workflow was spread across customers, quotes, admin tasks, product details, and follow-ups. Their team needed one organized place to manage each customer and each project without losing context.Built
We built an all-in-one CRM and customer portal system. Each customer gets their own portal, while admins can view customer details, project status, quote activity, and workflow updates from one clean operating layer.Outcome
The buying path became clearer, the admin side became more organized, and the improved workflow helped boost conversions by 27%.
0%
Conversion lift
0
Central CRM system
0%
Customer portal coverage
0
Workflow layers unified
02 Momentum Athlete 2024 →
Course-credit platform / automated customer path
A course-credit platform with 21 modules and a clearer customer journey that helped lift conversions by 30%.
Constraint
Momentum had a valuable course-credit offer, but the path for customers needed to feel clearer, more guided, and easier to act on.Built
We built a course-credit system with 21 modules, automation support, and AI-assisted guidance to help customers understand the offer, move through the platform, and reach the right next step.Outcome
The platform became easier to understand, the customer journey became more direct, and the improved flow helped boost conversions by 30%.
0
Course modules built
0%
Conversion lift
0
Customer path stages
0
Automated course system
03 Orynd AI 2024 →
AI customer assistant / lead-generation system
An AI assistant that answers customer questions, handles booking, and helped Wonder World generate 25% more leads every month.
Constraint
Wonder World had customers asking product, pricing, project, and planning questions before they were ready to book. Too many questions required manual follow-up, which slowed the path from interest to lead.Built
We built an AI system that answers user questions, guides customers through common project concerns, supports booking, and helps route interested visitors into the right next step.Outcome
The assistant saves Wonder World time every month, handles common questions automatically, supports appointment flow, and helped generate 25% more leads monthly.
0%
Monthly lead increase
0/7
Question support
0
AI booking path
0%
Common questions automated
04 3D Install Tool 2024 →
3D animated installation manual / customer support layer
A 3D animated manual system that turns confusing installation instructions into visual step-by-step guidance for customers and installers.
Constraint
Wonder World customers and installers were relying on static, unhelpful manuals. That made installation harder to understand and created more support friction after purchase.Built
We built a 3D animated installation manual system for Wonder World Playsets, giving each set a more visual guide that shows how the installation should come together.Outcome
Customers, installers, and the Wonder World team now have a clearer way to understand the install process instead of depending only on flat instruction sheets.
0D
Animated manual system
0%
Visual install guidance
0
Manual per playset path
0
Users supported: team, customers, installers
Start a project
Let’s see if BIM Labs is the right build partner.
Book a short intro call. We’ll look at what you’re building, where the friction is, and whether a website, portal, AI system, or automation layer actually makes sense.
Book With Us
01
Clarify the project
What you need built, what feels broken, and what outcome matters.
02
Check fit
We’ll be direct about whether BIM Labs is the right studio for it.
03
Define next step
If it makes sense, we’ll outline scope, timing, and budget direction.